Trademark Search for Startups
You are building something new. A trademark search makes sure the name you are building on is actually yours to use.
Why Startups Need to Search Early
Startups invest heavily in branding from day one: logo, website, marketing, pitch decks. All built on the assumption that the name is available. A pre-launch search confirms that assumption — or reveals a conflict while you can still change course without significant loss.
When to Search
As early as possible. The right sequence: brainstorm names → check domain availability → run a trademark search on top candidates → commit to the winner. Domain availability is not trademark availability.
What to Search
Your company name, product name, app name, and any tagline or slogan. Each is a separate trademark and should be searched independently.
Common Mistakes
Clean domain = clean trademark. It does not. Federal-only search. Misses state and common law conflicts. Ignoring related classes. Your software name might conflict with a consulting services mark. Waiting until after launch. Every day increases the cost of changing.
The Startup-Friendly Tier
Search + Opinion ($699) delivers comprehensive results with a clear recommendation. If you are ready to file, the $999 tier credits the full fee toward registration.