What Happens After Your Search
You have your results. Here is how to use them to make smart decisions about your trademark strategy.
Reviewing Your Results
Start with the executive summary identifying total conflicts across all three layers and highlighting the most significant risks. The attorney opinion letter (at $699+) provides a clear go, caution, or no-go recommendation.
If Results Are Clear
Proceed to file your trademark application. The search report confirms the appropriate class, existing marks in the space, and evidence supporting your mark's distinctiveness. The $999 consultation discusses filing strategy — use basis vs. intent-to-use, goods description, and whether to file in multiple classes.
If Conflicts Are Identified
Options include modifying the mark, narrowing the goods description, seeking consent from the prior owner, or choosing a different mark. The right strategy depends on how similar the marks are, how related the goods are, and your commitment to the proposed name.
If the Recommendation Is No-Go
Disappointing, but it has saved you the cost of a doomed application and prevented building on an unstable foundation. Choose an alternative and run a new search.
Filing Your Application
Filed electronically through the USPTO's Trademark Center. Requires your mark, goods description, class(es), specimen or intent-to-use basis, and the filing fee ($250–$350 per class). Examination takes approximately 8–12 months.